Polara 2014 advertising campaign

2014 May 7

With the summer of 2014 just around the corner, Polara renews its image. By raising our profile on the social networks, here at Polara we aim to consolidate and expand our position in the market. On May 5, we are launching a new outdoor advertising campaign in eastern Sicily (Messina, Catania, Siracusa and Ragusa). Created by Boma Studio, the new campaign focuses on the concepts of strong local identity, authenticity and quality of the product. The slogan is “Voglia Siciliana” or “Sicilian birthmark” In the visual, an orange sits on the shoulder of an attractive Mediterranean girl with a peaches and cream complexion.