Summer breeze advertising campaign: on air summer 2013

2014 January 13

Concept The freshness, taste and authenticity of soft drinks 100% made in Sicily: these are the key concepts of the campaign for Bibite Polara Polara is a historic brand of beverages in Sicily. Since 1953, quality soft drinks with a strong Sicilian character. Freshness, taste, and Sicilian sunshine: we have been working around these concepts, creating artwork based on original photographic material. The campaign was publicized on hoardings (6x3 and various poster sizes) and paper (ads in the TV Sorrisi e Canzoni television schedules magazine, and several other Sicilian weeklies)