Biz Bitter

Biz Bitter

A modern, appetising aperitif

For your non-alcoholic aperitifs with a unique and appetising taste, Polara offers the new line of BIZ, soft drinks made only with natural aromas derived from bitter herbs, ginseng extracts and different species of aromatic herbs. The modern and innovative graphic design of the labels on the 10cl bottles and the renewed taste make it a modern aperitif with an appetising and refreshing flavour.

The roots

Authentic flavours.

Bitter (a name of German origin) was first produced in Holland as a bitter, intended as a liqueur, which then spread throughout the rest of the world.

It became popular in Italy in 1860 initially as an after-meal liqueur and later as an alcoholic aperitif. It was not until 1961 that it was transformed from an alcoholic beverage into a non-alcoholic drink, soon becoming the most widely used aperitif throughout the country.

Discover the products

Try them in the three tastes white, red and blond.

I bitter Bizanalcolici dolci, leggermente frizzanti, disponibili nelle tre varianti bianco, rosso e biondo, grazie al loro inconfondibile retrogusto amaro con note delicatamente fruttate, sono ideali per creare cocktail alcolici e aperitivi da bere con amici e colleghi durante happy hour e rilassanti momenti di pausa sia a casa che al bar.


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